How Erm Is The New Face Of Experiential Marketing
Marketing teams have long realized the benefits of letting customers experience products and services firsthand. Businesses regularly set up opportunities nowadays, from car factories that let visitors see the manufacturing process to breweries that offer tours, tastings, and classes. But only recently have they learned to more truly measure the results rather than relying on intuition. One marketing technology company has taken an innovative approach to managing brand experiences. Well-known brands like Honda hire AnyRoad to track the results of their experiential marketing efforts for a reason....